The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars.
Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their own omnichannel marketing maturity and as a practical guide to improving their capabilities.
The research also looks at the growing role of customer data platforms (CDPs).
The four key pillars covered in the report are:
Download the report to learn more.