Proving the ROI of SEO

Organic search has never been more important – or more challenging. Marketers need to understand how their site is performing, deliver high-quality discoverable content, conduct keyword research, perform technical site audits, unite stakeholders, and prove ROI.

To help you start building the case for investment in a holistic SEO strategy and framework for proving ROI, download the Forrester report, The ROI of SEO: Build the Business Case for A Holistic SEO Program.

"This report helps B2C marketing professionals make the case for investment in a holistic SEO program. It provides an ROI model for SEO using Forrester’s Total Economic Impact™ (TEI) framework."

Key takeaways:

• "B2C marketers struggle to model the ROI of SEO"
• "Forrester’s TEI Framework helps marketers develop a business case"
• "Customize the model to fit your organization’s context"