As marketers, we all know that access to data to power the planning and execution of marketing campaigns is key
If you’re working in a single country and you have all the first party data you need to model out your Ideal Customer Profile (ICP), your marketing plan could look something like this:
But how should you decide where to invest next? Which country, city or town is right for you? How does the market compare to the locations you’re familiar with – and how big is the opportunity overall?
Giving yourself the best chances of success means answering these critical questions. But getting hold of answers that you trust can be challenging – especially if you’re exploring unfamiliar markets using different languages.
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