Using audience data to improve your PR
When crafting a comms campaign, we’ve always known that learning about your audience is key, but the question of “how well should we know them?” has been continually up for debate. The answer? You need to know your audience inside and out!
Advanced metrics means we can drill down into the personas of an audience at different stages of the customer journey – revealing demographics, firmographics, interests, motivations and behaviours. Understanding these details helps comms pros shape effective campaigns that have actionable results.
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